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COS - In-store projection

Custom projection software for fashion label COS. The brand uses large amounts of subtle messages where the content - the words - are heavily crafted and the graphic design is massively understated. Dureing late summer '08 the stores was converted to a poetry theme.

The software takes three poems - all printed in vinyl on the windows - and dissolves them by highlighting individual lines within the poem to later start pasting in lines from other poems, thus creating a distraction from the meaning of the poem. The projection is running in the COS stores in London, Berlin and Stuttgart during late summer 2008.


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